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CEO Message

Greetings from CEO


WINIADIMCHAE has a vision of becoming the No. 1 home appliance manufacturer with our “Winia” and “Dimchae” brands to play an integral part of the customers’ lifestyle. With this objective, we are devoting all our strengths to develop new products and improve our business portfolio with the focus of providing superior value to customers.

Winia was launched as a specialized brand for air conditioners followed by the market introduction of the Dimchae Kimchi refrigerator which opened up a new segment in the refrigeration storage category. We are a pioneering lifestyle appliance brand in Korea that truly represents social and cultural changes.

In addition, we launched an air cleaning humidifier “Airwasher” and high efficiency dehumidifiers to expand our air treatment portfolio. Also launched was a premium high-capacity refrigerator under the “PRAUD” brand to broaden the residential fridge market reflecting the needs of the consumers based on the accumulated know-how from the Winia and Dimchae businesses.

In November 2014, WINIADIMCHAE began a new era as a member company of the WINIA Group. We continue to develop leading products through the synergies created under the new ownership. By continuously innovating and satisfying the customers’ needs, we have emerged as a global home appliance company.

WINIADIMCHAE will continue to keep in mind that the customers’ value is top priority and promise to give back to the customers through a diverse product portfolio, top-notch service and continuous R&D for a more satisfying user experience.

Thank you.